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Shenzhen Media Group

Huawei

Shenzhen Media Group

Huawei

Producer | case study video

5 min | Mandarin, English | China | 2016

Client: Huawei Technologies, Enterprise Business Group
Agency: Light Reading
Production: Charcoal Productions

A case study video for Huawei on its partnership with Shenzhen Media Group in upgrading the broadcaster's digital news production.

Shenzhen Media Group is based in the technology hub of southern China. The network boasts of 2 billion viewers worldwide and has in its group 12 TV channels, 5 radio stations, and mobile channels and websites.

In 2015, Huawei completed an overhaul of Shenzhen TV's entire IT architecture, upgraded its digital production from standard definition to high definition, and transitioned its production to a cloud-based platform. The new system was launched in late 2015.

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