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"Life is Crime"

game launch

"Life is Crime"

game launch

Production Manager | advertisements

"Life is Crime: Hong Kong launch",  "Life is Crime: Taiwan launch"
2 x 1 min | animation | Cantonese, Mandarin | Hong Kong, Taiwan | 2012

Client: nxTomo Games, Red Robot Labs
Agency: Next Media Animation

A location-based iOS/Android game that's part Grand Theft Auto, part Pokemon GO. Players fight each other to become the kingpin of their street blocks, neighborhoods, or even cities. Fight your way up the criminal underworld. 

“Life is Crime” was the first social and location-based mobile game that topped the Android chart. 2012 winner of Best Location-Based Marketing and Best Original Content awards at Mob-Ex Awards.

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